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Нож с фиксированным клинком N.K.3 K Karambit, Desert Warfare - Laser Engraving
Fred Hahn E. Do-It-Yourself Advertising and Promotion. How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More! Fred Hahn E. Do-It-Yourself Advertising and Promotion. How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More! Новинка

Fred Hahn E. Do-It-Yourself Advertising and Promotion. How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!

Praise for the Second Edition «Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom.» -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever. Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective: Newspaper and magazine ads * Flyers, brochures, and invitations * Direct mail campaigns * Catalogs * Web sites * E-mail and Internet advertising * Teleservicing * Audiovisual materials * Publicity tools and techniques * And more!
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Woody Leonhard Green Home Computing For Dummies Woody Leonhard Green Home Computing For Dummies Новинка

Woody Leonhard Green Home Computing For Dummies

Make your computer a green machine and live greener at home and at work Get on board the green machine! Green home computing means making the right technology choice for the environment, whether it be a Windows-based or Mac-based computer and all the peripherals. In addition, it means learning how to properly and safely dispose of those items and how to use your computer to create a greener life at home and at work. Computer expert Woody Leonhard and green living guru Katherine Murray introduce you to the many green products that exist in the world of technology, including eco-friendly desktops, laptops, and servers; energy-efficient peripherals; and the numerous Web sites that offer advice on how to go green in nearly every aspect of your life. Bestselling author Woody Leonhard and green living guru Katherine Murray show you how to make your computer more eco-friendly Discusses buying a green computer and choosing eco-friendly peripherals Discover ways to manage your power with software and servers Provides helpful explanations that decipher how to understand your computer's power consumption With this invaluable insight, you'll discover that it actually is easy being green!
Joel Elad Facebook Advertising For Dummies Joel Elad Facebook Advertising For Dummies Новинка

Joel Elad Facebook Advertising For Dummies

Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more. Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook Works as an all-around, hands-on guide for both experienced and new Facebook advertisers Walks you through planning and creating an advertising campaign Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.
Dehmer Matthias Statistical and Machine Learning Approaches for Network Analysis Dehmer Matthias Statistical and Machine Learning Approaches for Network Analysis Новинка

Dehmer Matthias Statistical and Machine Learning Approaches for Network Analysis

Explore the multidisciplinary nature of complex networks through machine learning techniques Statistical and Machine Learning Approaches for Network Analysis provides an accessible framework for structurally analyzing graphs by bringing together known and novel approaches on graph classes and graph measures for classification. By providing different approaches based on experimental data, the book uniquely sets itself apart from the current literature by exploring the application of machine learning techniques to various types of complex networks. Comprised of chapters written by internationally renowned researchers in the field of interdisciplinary network theory, the book presents current and classical methods to analyze networks statistically. Methods from machine learning, data mining, and information theory are strongly emphasized throughout. Real data sets are used to showcase the discussed methods and topics, which include: A survey of computational approaches to reconstruct and partition biological networks An introduction to complex networks—measures, statistical properties, and models Modeling for evolving biological networks The structure of an evolving random bipartite graph Density-based enumeration in structured data Hyponym extraction employing a weighted graph kernel Statistical and Machine Learning Approaches for Network Analysis is an excellent supplemental text for graduate-level, cross-disciplinary courses in applied discrete mathematics, bioinformatics, pattern recognition, and computer science. The book is also a valuable reference for researchers and practitioners in the fields of applied discrete mathematics, machine learning, data mining, and biostatistics.
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Court Cunningham Local Online Advertising For Dummies Court Cunningham Local Online Advertising For Dummies Новинка

Court Cunningham Local Online Advertising For Dummies

Kick your local online advertising into high gear with this friendly, timely guide! Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising. Online advertising market is estimated to grow to $10-$19 billion by 2011, and you'll want your business to be part of this huge shift Explores how to research your audience, set goals, and build a plan Provides steps and tips on creating an effective Web presence and landing pages-then covers how to drive visitors to your site with search engine optimization, AdWords, e-mail blasts, and social media marketing Examines blogs, chat rooms, video, and other ways to win customers Don't miss the free offer from Yodle that comes with this practical guide!
GARY DAHL Advertising For Dummies GARY DAHL Advertising For Dummies Новинка

GARY DAHL Advertising For Dummies

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to: Identify and reach your target audience Define and position your message Get the most bang for your buck Produce great ads for every medium Buy the different media Create buzz and use publicity Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.
HAIR COMPANY HEAD WIND DENSITY SPRAY Спрей придающий объём, 200 мл HAIR COMPANY HEAD WIND DENSITY SPRAY Спрей придающий объём, 200 мл Новинка

HAIR COMPANY HEAD WIND DENSITY SPRAY Спрей придающий объём, 200 мл

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Marty Weintraub Killer Facebook Ads. Master Cutting-Edge Facebook Advertising Techniques Marty Weintraub Killer Facebook Ads. Master Cutting-Edge Facebook Advertising Techniques Новинка

Marty Weintraub Killer Facebook Ads. Master Cutting-Edge Facebook Advertising Techniques

Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate «Likes,» promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it’s a must-have on the online marketer’s bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more. Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit. Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook's social graph. Zero in on relevant customers now. Get extraordinary advice for using each available ad element—headline, body text, images, logos, etc.—for maximum effect How to launch a Facebook advertising campaign and crucial monitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensive Facebook advertising experience, highlighting lessons from challenges and successes Tasty bonus: a robust targeting appendix jam-packed with amazing targeting combos Packed with hands-on tutorials and expert-level techniques and tactics for executing an effective advertising campaign, this one-of-a-kind book is sure to help you develop, implement, measure, and maintain successful Facebook ad campaigns.
Шампунь для волос L'Oreal Professionnel Serie Expert Density Advanced, 300 мл, против выпадения Шампунь для волос L'Oreal Professionnel Serie Expert Density Advanced, 300 мл, против выпадения Новинка

Шампунь для волос L'Oreal Professionnel Serie Expert Density Advanced, 300 мл, против выпадения

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Flash Advertising: Flash Platform Development of Microsites, Advergames and Branded Applications Flash Advertising: Flash Platform Development of Microsites, Advergames and Branded Applications Новинка

Flash Advertising: Flash Platform Development of Microsites, Advergames and Branded Applications

Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion.
Vasiliy Bushkov Advertising design. 10 illustrated lessons Vasiliy Bushkov Advertising design. 10 illustrated lessons Новинка

Vasiliy Bushkov Advertising design. 10 illustrated lessons

Traveling to the world of visual advertizing. Joy of creation and practical experience. Your content consisting of photos, trademarks, text and creating various advertizing compositions. Having fun for 10 illustrative lessons. For true creators, designers, advertising specialists, teachers.
Robert Heath Seducing the Subconscious. The Psychology of Emotional Influence in Advertising Robert Heath Seducing the Subconscious. The Psychology of Emotional Influence in Advertising Новинка

Robert Heath Seducing the Subconscious. The Psychology of Emotional Influence in Advertising

Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.
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David Booth Display Advertising. An Hour a Day David Booth Display Advertising. An Hour a Day Новинка

David Booth Display Advertising. An Hour a Day

A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful campaign. Online display advertising is a hot topic, and this hands-on guide helps marketing professionals and small-business owners gain the skills to create and manage their own campaigns Provides an overview of display advertising concepts, including types, formats, and how they're placed on websites Explains how to plan a campaign, including defining goals and planning resources, contextual and placement targeting, and keyword use Covers campaign launch and measurement, ad creation, social media advertising, how to optimize a campaign, and much more Display Advertising: An Hour a Day helps anyone promote a business successfully with effective online display ad campaigns.
Joseph Jaffe Life After the 30-Second Spot. Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising Joseph Jaffe Life After the 30-Second Spot. Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising Новинка

Joseph Jaffe Life After the 30-Second Spot. Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising

The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to «new marketing.»
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Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate «Likes,» promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it’s a must-have on the online marketer’s bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more. Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit. Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook's social graph. Zero in on relevant customers now. Get extraordinary advice for using each available ad element—headline, body text, images, logos, etc.—for maximum effect How to launch a Facebook advertising campaign and crucial monitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensive Facebook advertising experience, highlighting lessons from challenges and successes Tasty bonus: a robust targeting appendix jam-packed with amazing targeting combos Packed with hands-on tutorials and expert-level techniques and tactics for executing an effective advertising campaign, this one-of-a-kind book is sure to help you develop, implement, measure, and maintain successful Facebook ad campaigns.
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